Küresel lüks mal pazarı, modaya uygun ve yenilikçi bir şekilde oluşturulan ürünlerin tanıtımından çekiş kazanmaya hazırlanıyor. Bu bilgiler Fortune Business Insights™ tarafından “Lüks Mallar Pazar Büyüklüğü, Hisse ve Endüstri Analizi, Ürün Türüne Göre (Saatler & Mücevherler, Parfümler ve Kozmetik, Giyim, Çanta / Çantalar ve Diğerleri), Son Kullanıcı (Kadın ve Erkek), Dağıtım Kanalı (Çevrimdışı ve Çevrimiçi) ve Bölgesel Tahmin, 2020-2027″başlıklı yeni bir raporda verilmiştir. Raporda ayrıca lüks mal pazarı büyüklüğünün 2019 yılında 316,16 milyar ABD doları olduğu belirtiliyor. Tahmin döneminde %4,6’lık cagr ile 2020 yılında 257,26 milyar ABD dolarından 2027 yılında 352,84 milyar ABD dolarına büyümesi öngörülmektedir.
COVID-19 Salgını: Büyümeyi Olumsuz Etkileyecek Temel Kalemlerin Alımının Artması
COVID-19 salgını küresel ekonomi üzerinde büyük bir yük aldı. Lüks mallara olan talep, insanların sadece temel ürünleri satın alma eğilimi nedeniyle kriz sırasında azaldı. Çalışma grupları maaşlarında azalma ve istihdam kaybıyla karşı karşıya kaldı. Aynı zamanda, evde kalma siparişleri premium mallara olan talebi büyük ölçüde azalttı. Lüks ürünler sektöründe rekabet avantajı elde etmenize yardımcı olmak için ayrıntılı araştırma raporları sunuyoruz.
How Did We Conduct Our Research?
The report involved four notable activities in projecting the current market size. Exhaustive secondary research was conducted to gather data about the parent and peer markets. Our next step included primary research to authenticate these sizing, assumptions, and findings with numerous luxury goods industry experts. We have also used bottom-up and top-down approaches to calculate the market size.
Drivers & Restraints-
Increasing Demand from High-income Groups to Favor Growth
Luxury goods are mainly purchased by the high-income group across the globe. Oxfam International’s data, for instance, declared in January 2020 that approximately 2,153 billionaires residing worldwide possess more wealth than around 4.6 billion people who make up 60% of the global population. Hence, the increasing wealthy population would bolster the luxury goods market growth in the near future. However, the trends of selling and buying counterfeit products at cheaper rates that resemble original ones may hamper growth.
Clothing Segment to Remain at the Forefront Backed by High Demand from Men & Women
Based on the product type, the clothing segment generated 28.79% in terms of the luxury goods market share in 2019. This growth is attributable to the increasing demand for men and women globally. The bags segment is anticipated to exhibit rapid growth in the upcoming years stoked by the high demand for leather-based products.
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Rising Disposable Incomes to Drive Growth in North America
Geographically, Europe earned USD 103.86 billion in 2019 in terms of revenue. It is likely to lead the market throughout the forthcoming years because of the presence of numerous manufacturers in the region, such as Burberry, LVMH, and L’Oréal. In North America, the presence of many rich people in the U.S. would accelerate growth. The market for luxury goods in Asia Pacific is likely to grow at a fast pace fueled by the high disposable incomes of people. Besides, the increasing number of working women in the region would propel growth.
Key Players Aim to Compete with Rivals by Launching Unique Products & Merging with Others
The global market for luxury goods houses a large number of companies that are mainly aiming to strengthen their positions worldwide. To do so, they are adopting the merger and acquisition strategy. Also, some of the others are introducing novel luxury goods to attract more customers. Below are the two latest industry developments:
- October 2020: Ralph Lauren, a leading provider of digital-first customization, included the packable quilted jacket, its best-selling outerwear piece, in collection. Its exterior is made up of recycled down-alternative insulation, polyester fabrics, and recycled nylon. The company aims to bring 100% sustainability till 2025.
- October 2020: LVMH Moët Hennessy Louis Vuitton SE (LVMH) concluded an agreement with Tiffany & Co. to refine a few terms of their previously accepted merger agreement, showcasing a purchase of 131.50 dollars per share.
A list of all the renowned luxury goods manufacturers operating in the global market:
- LVMH Moët Hennessy-Louis Vuitton SA (Paris, France)
- Compagnie Financière Richemont SA (Geneva, Switzerland)
- Kering SA (Paris, France)
- Chow Tai Fook Jewellery Group Limited (Central, Hong Kong)
- The Estée Lauder Companies Inc. (New York, U.S.)
- Luxottica Group SpA (Milan, Italy)
- The Swatch Group Ltd. (Biel / Bienne, Switzerland)
- L’Oréal Group (Clichy, France)
- Ralph Lauren Corporation (New York, U.S.)
- Shiseido Company, Limited (Tokyo, Japan)
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