Küresel sıvı sabun pazar büyüklüğünün, artan farkındalık ve sağlık ve hijyen protokollerinin ciddi şekilde benimsenmesi nedeniyle 2027’nin sonunda 28,79 milyar ABD doları olması bekleniyor. Mevcut COVID-19 salgını, insanlar arasında hijyen bakımı talebini de artırıyor. Artan nüfus ve bulaşıcı hastalıkların yaygınlığı, hem kişisel düzeyde hem de çevrede sanitasyonun sürdürülmesi ihtiyacının artmasına neden oldu ve böylece sıvı sabun gibi yenilikçi ev temizlik ürünlerine olan talebi artırdı. Fortune Business Insights’ın yakın tarihli “Sıvı Sabun Pazar Büyüklüğü, Pay & Endüstri Analizi ve Bölgesel Tahmin, 2020-2027” başlıklı raporuna göre , pazarın değeri 2019’da 17,48 milyar ABD doları seviyesindeydi ve muhtemelen 2020 ve 2027 yılları arasında % 5,9’luk CAGR.
COVID-19’un ortaya çıkması dünyayı durma noktasına getirdi. Bu sağlık krizinin farklı sektörlerdeki işletmeler üzerinde benzeri görülmemiş bir etki yarattığını anlıyoruz. Ancak bu da geçecek. Hükümetlerden ve birkaç şirketten artan destek, bu son derece bulaşıcı hastalıkla mücadelede yardımcı olabilir. Bazı endüstriler mücadele ediyor ve bazıları gelişiyor. Genel olarak, hemen hemen her sektörün pandemiden etkilenmesi bekleniyor.
COVID-19 pandemileri sırasında işletmenizin ayakta kalmasına ve büyümesine yardımcı olmak için sürekli çaba gösteriyoruz. Deneyimlerimize ve uzmanlığımıza dayanarak, geleceğe hazırlanmanıza yardımcı olmak için sektörler arasında koronavirüs salgınının etki analizini sunacağız.
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Fortune Business Insights™, şu anda Covid-19 pandemisinin piyasa üzerindeki etkisini azaltmaya çalışan tüm sıvı sabun piyasası şirketlerini listeler:
- 3M Şirketi (ABD)
- Johnson & Johnson Services, Inc. (ABD)
- Colgate-Palmolive Co.(ABD)
- Reckitt Benckiser Group plc (İngiltere)
- Aslan Şirketi (Japonya)
- Procter & Gamble Co. (ABD)
- Kao Şirketi (Japonya)
- Kimberly-Clark Worldwide, Inc. (ABD)
- Unilever (İngiltere)
- Henkel AG & Co. KGaA (Almanya)
- Diğer satıcılar
Sürücüler ve Kısıtlamalar-
Büyümeyi Desteklemek için Yenilikçi Sabun Dispenserinin Gelişi
Liquid soaps have emerged as a strong competition to the conventional bathing and laundry bars ever since their launch about a decade ago. The most important feature increasing its sales across the world is its easy-to-squeeze nature that guarantees zero-germ contact with the previous user. This, coupled with the fact that they come in refillable packs and are an easy way to control the spread of bacterial and viral disease. Besides this, the increasing technological advancements in soap packaging and the advent of innovative dispenser units are likely to aid in the expansion of the market in the coming years.
On the contrary, the presence of toxin ingredients such as triclosan and parabens in the soap formula may sometimes have adverse effects on the human skin, thereby challenging the market. Besides this, these products packed in plastic to avoid leakage and the excessive use of plastic increases the carbon footprint of the industries, thereby causing hindrance to the overall market in the coming years. Nevertheless, the prevalence of COVID19 is further propelling the demand for liquid soaps and other sanitary products in all parts of the world, thereby creating lucrative growth opportunities for the market in the long run.
Bath & Body Soaps Segment to Dominate Market on Account of Increasing Inclination Towards Good Hygiene Practices
Based on product type, the bath & body soaps segment earned 58.74% liquid soap market share in 2019 on account of the increasing preference for following good hygiene standards and maintaining the cleanliness of the body. Besides this, the advent of various flavored bath and body soaps further propelled its demand in the market.
Asia Pacific Earned Dominant Shares Owing to Increasing Sensitivity Towards Cleanliness
North America holds significant share in global market. This is since the U.S. launched the first liquid soap, the popularity of which later spread to other parts of the world. Therefore, this region has the significant number of consumers. In addition to this, North America holds the record for the highest number of coronavirus patients as per the John Hopkins University report by April 2020. As per the Healthy Handwashing Study 2020 conducted by Bradley Corporation in January 2020, an average American washes hands more than 6 times in a day comprising of 78% of the total American population. Additionally, this study further reveals that 88% of this population wishes to continue following strict hygiene habits even after the pandemic is over.
In 2019, Asia Pacific earned a revenue of USD 6.12 billion and emerged dominant. Asia Pacific market is likely to continue its dominance in the forecast period on account of the presence of the highest population, evolving hotel management industry, and rise in awareness about the importance of hygiene.
Players Investing Massively on Product Expansion to maintain Foothold in the Market
The nature of this market is highly fragmented owing to the presence of many companies. On the contrary, major players such as Unilever, Colgate, and Henkel are focusing on the expansion of the portfolio to maintain the named of their brand in the top list. Besides this, players are adopting other plans such as new product launches and are massively investing in the same to stay put in the competition.
The Report Discusses the following Questions
- What is the competitive landscape?
- How will favorable population dynamics impact the liquid soap market?
- Which strategies are adopted by players to gain impetus in the market?
- What are the current developments in the market?
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Detailed Table of Content:
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Emerging Trends
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Regulatory Analysis
- Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- Global Liquid Soap Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Product Type (Value)
- Bath & Body Soaps
- Dish Soaps
- Laundry Soaps
- By Application (Value)
- By Distribution Channel (Value)
- Convenience Stores
- Online Stores
- By Region (Value)
- North America
- Asia Pacific
- South America
- Middle East & Africa
Some of the Key Industry Developments of the Liquid Soap Market include:
January 2020 – A new dish soap in the form of spray was introduced by the brand of Procter & Gamble called Dawn for cleaning utensils.
October 2018 – A new online channel called ‘drbronners./tmall.hk’ was launched as an expanded store of Dr. Bronner’s Magic Soaps Company in China via the global platform called ‘Alibaba’. This store offers peppermint-scented liquid soap manufactured by the company to its Chinese consumers.
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