Küresel makarna pazarı büyüklüğünün 2021’de 43,63 milyar ABD doları olduğu tahmin ediliyor. Pazarın 2022-2029 tahmin döneminde %7,52 YBBO ile 2022’de 46,84 milyar ABD dolarından 2029’da 77,83 milyar ABD dolarına çıkması bekleniyor. Fortune Business Insights™ , ” Makarna Pazarı , 2022-2029 ” başlıklı en son araştırma raporunda bu bilgileri derinlemesine incelemiştir .
Araştırmaya göre, kısmen Batılı beslenme trendi nedeniyle makarna ürünleri, gelişmiş ve gelişmekte olan ekonomilerde rağbet görecek. Ayrıca, pişirmeye hazır gıda ürünlerinin artan penetrasyonu, sektörün büyümesini hızlandırdı. Ancak, COVID-19 salgınının karışık etkisi, paydaşları stratejilerini yeniden tanımlamaya zorladı.
Rapor, küresel pazarın bütüncül bir görünümünü sunmak için nicel ve nitel değerlendirmelere ışık tutuyor. Ayrıca kanaat önderleri, tedarikçiler ve diğer paydaşlarla bir dizi birincil görüşme yapılmıştır. Birincil veriler, e-postalar, telefon görüşmeleri ve anketler aracılığıyla toplandı. Bahsedilen ikincil kaynaklar, basın bültenleri, SEC dosyaları ve web siteleridir. Rapor, ürün haritalamanın kapsamlı bir görünümünü sağlamak için aşağıdan yukarıya ve yukarıdan aşağıya yaklaşımları vurgular.
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Makarna Raporunda Profili Oluşturulan Başlıca Oyuncular:
- Barilla G. e RFlli SpA (İtalya)
- Ebro Foods, SA (İspanya)
- CAMPBELL ÇORBA ŞİRKETİ (ABD)
- TreeHouse Foods, Inc. (ABD)
- Unilever (İngiltere)
- Kraft Heinz Şirketi (ABD)
- BORGES ULUSLARARASI GRUBU (İspanya)
- Nestlé (Switzerland)
- F.lli De Cecco di Filippo S.p.A (Italy)
- Armanino Foods of Distinction (U.S.)
Uptake of Pasta Consumption amidst Pandemic to be pronounced
Industry players witnessed a gradual spike in the product consumption following the tendency of stockpiling. Leading companies upped investment in streamlining food production and consumption across advanced and emerging economies. Meanwhile, factory closures and lockdown measures challenged the growth prospects.
Drivers and Restraints
Rising Footfall of Convenient Food to Underpin Industry Growth
Industry participants expect the trend for ready-to-eat food products to boost the pasta market growth during the forecast period. The Unione Italiana Food and ICE Agency claims that the product consumption surged in Germany, Italy, the U.S., and France during lockdown. Strong consumption of the product amidst the pandemic will foster the business outlook. Notably, the dish has become an invaluable part of diet globally. According to Oxfam, it is regarded as the favorite dish in the world. Current trends suggest leading companies will continue to inject funds into the market landscape.
However, low wheat production along with aversion toward high-calorie food could bring a notable shift in the industry. A notable surge in health-conscious consumers will compel industry players to rethink their strategies.
On the basis of type, the market is branched into:
In terms of Raw Material, the market is segmented into:
In terms of Distribution Channel, the market is segmented into:
- Convenience Stores
- Online Retail
The pasta market is bifurcated into:
- North America
- Asia Pacific
- South America
- Middle East & Africa
Europe to Offer Promising Opportunities with Growing Footfall of Gluten-free Dish
A palpable surge in millennials and the Gen Z population across the U.K., France, and Italy has brought a paradigm shift in the product manufacturing. Prominently, manufacturers have upped investments in gluten-free products. The market in Europe was valued at USD 18.35 billion in 2021 and will witness a similar trend owing to the demand for chilled products.
The Asia Pacific pasta market share will observe an appreciable gain during the forecast period due to the presence of leading companies across China, Japan, Australia, and India. A gradual rise in purchasing power in emerging economies could aid the regional growth. The demand for traditional recipes and methods for cooking the product will be noticeable in the ensuing period.
Industry participants are poised to inject funds into the North America industry following the penetration of online channels and convenience stores. Health-conscious consumers are likely to encourage manufacturers to streamline the supply chain process. Industry participants expect chilled and dried products to gain traction across the U.S. and Canada.
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Industry Players to Invest in Product Launches to Grow their Portfolio
Well-established players and emerging companies are predicted to focus on mergers & acquisitions, product launches, technological advancements, and R&D activities. Current trends indicate leading companies are slated to focus on geographical expansion during the forecast period.
Detailed Table of Content:
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Key Insights
- Key Industry Developments –Mergers, Acquisitions and Partnerships
- Latest technological Advancements
- Porters Five Forces Analysis
- Supply Chain Analysis
- Qualitative Insights
- Impact of Covid-19 on the Pasta Market
- Steps Taken by the Industry/Government/Companies to Overcome the Impact
- Potential Opportunities due to COVID-19 Outbreak
Key Industry Developments
- August 2021: Pasta Plant announced its plans to roll out new gluten-free pasta varieties into the market.
- September 2021: Italy-based manufacturer, Barilla, announced the expansion of a gluten-free pasta product line composed of chickpea flour.
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