Kombucha Pazarının En Önemli Oyuncuları İncelemesi, İş Fırsatları, Talep ve 2027 Tahminine Göre Küresel Analiz

Küresel kombucha pazarı büyüklüğünün, tahmin dönemi boyunca %23,2’lik bir YBBO sergileyerek 2027 yılına kadar 10,45 milyar ABD dolarına ulaşacağı tahmin edilmektedir. Fortune Business Insights™’ın  Kombucha Pazarı Büyüklüğü, Payı ve COVID-19 Etki Analizi, Türe Göre (Doğal ve Aromalı), Dağıtım Kanalı (Süpermarketler/Hipermarketler, Bakkallar, Sağlık Mağazaları ve Online Perakende) ve Bölgesel Tahmin, 2020 – 2027. Kombucha, fermente edilmiş bir çay türüdür ve alkollü içeceklere ideal bir alternatif sunduğu için dünya çapında hızla popülerlik kazanmaktadır. Bu içeceğin gelişen pazarını yakalamak için, son birkaç yılda kombucha meraklılarına yenilikçi tatlar sağlayan birkaç küçük ölçekli şirket ortaya çıktı. Örneğin, Nisan 2018’de piyasaya sürülen Delhi merkezli Atmospheric Kombucha, meyve aromaları ve kuru bitkilerle aşılanmış tamamen çiğ ve organik fermente çay sunuyor. Çayları ayrıca lavanta yaban mersini, mango ve guava gibi eşsiz tatlarda mevcuttur. Benzer şekilde, ABD merkezli Health-Ade 2012’de kuruldu ve bugün jalapeño-kivi-salatalık, karanfil ve çikolata gibi tatlar sunan ABD’deki en büyük ve en yenilikçi kombucha yapım şirketlerinden biridir.

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İnsanlık, küresel ekonomiyi ciddi şekilde tahrip eden, yaygın arz-talep karışıklıklarını tetikleyen ve dünya çapında benzeri görülmemiş sosyal, politik ve ekonomik kaygılara neden olan COVID-19 salgınının beklenmedik patlamasının altında eziliyor. Çeşitli sektörler, endüstriler ve pazarlar derin bir stres ve dayanılmaz bir endişe dönemi yaşıyor. Bu tür zorlu koşullarda işletmeler, koronavirüs salgınının farklı pazarlar üzerindeki etkisine dair bütüncül içgörülere umutsuzca ihtiyaç duyuyor. Fortune Business Insights™’ta tam da bunu sağlamayı amaçlıyoruz. Deneyimimize ve uzmanlığımıza dayanarak, işletmenizin bu zorlu zamanların üstesinden gelmesini sağlamak için yüksek kaliteli pazar analizi içeren pazar araştırma raporları sunuyoruz.

Kombucha Pazarında Profili Bulunan Kilit Şirketlerin Listesi:

  • Revive Kombucha (California, Amerika Birleşik Devletleri)
  • Humm Kombucha, LLC (United States)
  • Reed’s Inc. (Connecticut, United States)
  • Molson Coors Beverage Company (Chicago, United States)
  • The Hain Celestial Group (New York, United States)
  • Health-Ade Kombucha (United States)
  • PepsiCo, Inc. (New York, United States)
  • The Coca Cola Company (Georgia, United States)

The report states that the global market value was at USD 1.84 billion in 2019 and shares the following:

  • A detailed assessment of the trends, drivers, and restraints influencing market growth;
  • Holistic analysis of the regional developments impacting the market;
  • Thorough research into the key players’ profiles and their strategies; and
  • A comprehensive study of all market segments.

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Driving Factor

Multiple Health Benefits of Fermented Tea to Ensure Stable Market Growth

The health benefits of kombucha have been proven through several scientific studies and the growing awareness about these benefits is expected to further augment the adoption of this beverage. For example, a study by researchers from University College Cork in Ireland found that since kombucha is fermented, it contains a large amount of lactic acid bacteria that can function as a probiotic. As a result, this drink can be made part of regular diets as probiotics are known to strengthen gut health, improve digestion, and even aid in weight loss. Further, evidence gathered by researchers from the University of Toulouse in France shows that kombucha prepared from green tea can stimulate calorie-burning processes in the body, improve cholesterol levels, control blood sugar, and reduce belly fat. With consumers becoming more health conscious, especially in urban areas, the demand for this beverage is likely to spike as its visibility increases in retail stores and supermarkets around the globe.

Regional Insights

Rising Demand for Alternative Beverages to Accelerate Market Growth in North America

North America, with market size of USD 0.97 billion in 2019, is expected to retain its leading position in the kombucha market share throughout the forecast period. The changing dynamics of the market in North America have backed by the increasing preference of drinkers in the region towards healthy beverage alternatives to regular soda and soft drink products. Europe is set to emerge as the second-largest region for this market owing to the booming popularity of probiotic drinks in major economies such as the UK and Germany. In Asia Pacific, rising disposable incomes of consumers is leading to a steady increase in the demand for unique and premium beverages.

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Competitive Landscape

Promotion of Novel Preparations to be the New Growth Strategy of Key Players

Recognizing the broad scope for creativity in the kombucha category, key players in the market are aggressively promoting novel preparations of this beloved drink among consumers. Additionally, companies, especially large organizations, are adopting innovative design strategies to expand the visibility of their products across supermarkets, departmental stores, and retail outlets.

Key Industry Developments:

  • September 2020: UK-based Woodies announced the launch of a new line of kombuchas infused with cannabidiol (CBD). The drink will combine the health benefits of CBD and fermented tea and will be available in Hibiscus & Raspberry, Orange, and Ginger flavors.
  • March 2020: KeVita unveiled the new, enhanced look for its kombucha bottles, promoted by the company’s new owner, PepsiCo, to enable the brand to gain prominence on store shelves. The move is being advocated by PepsiCo to boost the slow sales of the company in the fermented tea category.

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