Küresel güneş bakım ürünleri pazarı, güneş ışığı yoğunluğunu ölçmek için yenilikçi cihazların artan gelişiminden çekiş kazanmaya hazırlanıyor. Üreticiler, dünya çapındaki insanlar arasında güneşten korunma alışkanlıklarını geliştirmek için bunu yapıyorlar. Bu bilgi, Fortune Business Insights™ tarafından “Güneş Bakım Ürünleri Pazar Büyüklüğü, Pay & COVID-19 Etki Analizi, Ürün Tipine Göre (Güneşten korunma, Güneş sonrası ve Bronzlaşma), Form (Losyon) başlıklı yeni bir raporda verilmektedir. , Sprey, Stick ve Diğerleri), SPF (0-29, 30-50 ve >50), Dağıtım Kanalı ve Bölgesel Tahmin, 2020-2027.” Rapor ayrıca, güneş bakım ürünleri pazar büyüklüğünün 2019’da 13.03 Milyar ABD Doları olduğunu ve tahmin döneminde %3.5’lik bir CAGR sergileyerek 2027 yılına kadar 16.84 Milyar ABD Dolarına ulaşmasının öngörüldüğünü belirtiyor.
COVID-19: Ürün Talebini Düşürmek için Tüketicilerin Temel Ürünlere Odaklanması
COVID-19 pandemisinin ortaya çıkması nedeniyle, dünya çapında uluslararası ve yurtiçi seyahatler yasaklanmıştır. İktidar organları, koronavirüsün bulaşmasını önlemek için sokağa çıkma yasağı, sosyal mesafe ve evde kalma emirleri gibi katı önlemler aldı. Bu, güneş bakım ürünlerine olan talebi daha da azalttı. Ayrıca, insanlar bu tür ürünlere para harcamak yerine temel malları satın alıyorlar. Bu vahim durumdan çıkmak için doğru stratejiyi seçebilmeniz için kapsamlı bir pazar analizi sunuyoruz.
Bu Rapor Aşağıdaki Sorulara Cevap Vermektedir:
- COVID-19 salgını küresel pazarı nasıl etkileyecek?
- Hangi bölge ve segment pazara hakim olacak?
- Pazarda gerçekleşen en son trendler ve yenilikler nelerdir?
- Which key companies are likely to lead by surging sales of sun care products?
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List of the Leading Companies Profiled in the Global Sun Care Products Market are:
- Edgewell Personal Care (Shelton, U.S.)
- L’Oreal S.A. (Paris, France)
- Shiseido Company, Limited (Tokyo, Japan)
- Beiersdorf AG (Hamburg, Germany)
- Johnson & Johnson (New Brunswick, U.S.)
- Unilever (London, U.K.)
- Procter & Gamble Co. (Ohio, U.S.)
- Natura & Co. (São Paulo, Brazil)
- The Estee Lauder Co. (New York, U.S.)
- Kao Corp. (Tokyo, Japan)
Drivers & Restraints:
Increasing Awareness Programs about Skin-related Issues to Boost Growth
The increasing prevalence of cancers, skin aging, and sunburn on account of the prolonged exposure to sunlight is a vital factor responsible for the sun care products market growth. According to the ‘Youth Risk Behavior Surveillance,’ in 2017, in the U.S., 78.8% of white surveyed female participants suffered from sunburn the previous year. This is also surging the number of awareness programs to educate the masses about skin-related issues caused by UV rays. However, sun care products exhibit the highest demand only during summer and holiday seasons. In the other seasons, people are less likely to buy these products. This factor may hamper growth in the coming years.
Rising Popularity of Sunbathing in Asia Pacific to Propel Growth
Geographically, 2019, Europe generated USD 4.19 billion in terms of revenue. This growth is attributable to the increasing usage of sun care products during the summer season in this region. The British Beauty Council Report 2018 declared that approximately 220 million pounds were contributed to the U.K. GDP by sun care products alone in that very year.
Asia Pacific, on the other hand, is expected to showcase significant growth throughout the forthcoming years because of the rising popularity of sunbathing and surging beachside tourism activities in the region. In addition to that, subtropical conditions in New Zealand & Australia and tropical conditions in Southeast Asia & India would increase the consumption of these products.
Need for Reapplication to Drive Growth of Sun-protection Segment
Based on product type, the sun-protection segment earned 78.81% in terms of sun care products market share in 2019. It would hold the largest share in the near future backed by the rising need to re-apply these products every 2 hours when exposed to sunlight.
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Key Players Aim to Generate More Sales by Launching Novel Sun Care Products
The market is highly fragmented. It is mainly characterized by multi-national and local companies. They are conducting extensive research and development activities to unveil safe products equipped with natural ingredients.
Detailed Table of Content:
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Emerging Trends
- Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- Qualitative Analysis (In relation to COVID-19)
- Impact of COVID-19
- Supply Chain Challenges
- Potential Opportunities due to COVID-19
- Global Sun Care Products Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Product Type (Value)
- By Form (Value)
- By SPF (Value)
- By Distribution Channel (Value)
- By Region (Value)
- North America
- Asia Pacific
- South America
- Middle East & Africa
Below are the two latest industry developments:
September 2020: Aegte, a provider of premium skincare products based in New Delhi, India, launched Aegte Glass Skin Sunscreen Gel SPF 50++. It is made up of 100% natural ingredients, such as Swiss garden cress sprouts and red algae extract.
September 2020: KOCOSTAR, a Korean cosmetics company introduced its latest SPF50+ PA+++ sunscreen capsule face mask. It is eco-friendly and cruelty-free and can provide protection from harmful sunlight.
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