Küresel diş fırçası pazar büyüklüğü 2021’de 6,78 milyar ABD doları idi . Pazarın 2022’de 6,90 milyar ABD dolarından 2029’da 9,14 milyar ABD dolarına büyümesi ve tahmin döneminde % 4,1’lik bir CAGR sergilemesi bekleniyor . Ağız hijyeni konusunda artan farkındalığın ve tek kullanımlık diş fırçalarının ortaya çıkmasının endüstrinin büyümesini desteklemesi bekleniyor. Fortune Business Insights™ bu bilgiyi “ Toothbrush Market, 2022-2029 ” başlıklı raporunda sunmaktadır .
Diş fırçası, ağzın temiz kalmasına yardımcı olan ve kullanıcılara temiz bir ağız sağlayan, yaygın olarak kullanılan bir ağız hijyeni ürünüdür. Ağız hijyeni konusundaki artan farkındalığın, ürünün benimsenmesini artırması bekleniyor. Ayrıca, çeşitli markaların, şekillerin, boyutların ve kıl türlerinin mevcudiyetinin fırça talebini hızla artırması beklenmektedir. Ayrıca, seyahat amaçlı birkaç tek kullanımlık fırçanın ortaya çıkmasının, önümüzdeki yıllarda diş fırçası endüstrisinin gelişimini hızlandırması bekleniyor.
Online Perakendenin Akaryakıt Piyasası Gelişimine Uyarlanması
This market is expected to be positively impacted during the COVID-19 pandemic because of the adoption of e-commerce by manufacturers. The sudden spike in COVID infections led to the shutdown of offline stores, necessitating the adoption of online shopping. Rapid digitization and dependence upon the Internet of Things (IoT) are expected to boost the adoption of the product. Further, the adoption of reduced capacities, production machinery, sanitization, and social distancing may enable manufacturers to recover losses and boost revenue generation. These factors may propel market growth during the pandemic.
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Fortune Business Insights™ lists out all the toothbrush market companies that are presently striving to reduce the impact of the Covid-19 pandemic on the market:
- Hoffmann-La Roche Ltd (Basel, Switzerland)
- Abbott (Abbott Park, U.S.)
- Thermo Fisher Scientific, Inc. (Waltham, U.S.)
- Beckman Coulter, Inc. (Danaher) (Brea, U.S.)
- Tulip Diagnostics (P) Ltd (PerkinElmer Inc.) (Bambolim, India)
- Eurofins Scientific (Luxembourg, Luxembourg)
- DiaSorin S.p.A (Saluggia, Italy)
- Grifols, S.A. (Barcelona, Spain)
- Siemens Healthineers AG (Munich, Germany
- Mylab Discovery Solutions Pvt. Ltd. (Lonavla, India)
- Ortho-Clinical Diagnostics (Raritan, U.S.)
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.
Drivers and Restraints
Launch of Innovative Products and Prevalence of Oral Disorders to Fuel Market Growth
The growing prevalence of oral disorders and rising concerns regarding oral health is expected to boost the adoption of advanced toothbrushes that provide a unique cleaning experience. Further, the prevalence of noma, oro-dental trauma, oral cancer, periodontal diseases, and tooth decay encourages manufacturers to launch innovative products. For example, Koninklijke Philips N.V. announced its Sonicare Protective Clean’ in July 2018. It is an advanced product line that uses advanced pressure sensors to reduce excessive manual production on the teeth. Moreover, the rising focus on the development of Bluetooth and Wi-Fi-enabled oral care items is expected to boost the adoption of the product. These factors may drive the toothbrush market growth.
However, strong competition from local and unorganized players is expected to boost the market development.
Rising Infrastructural Facilities in India and Indonesia to Fuel Market Growth in Asia Pacific
Asia Pacific is expected to dominate the toothbrush market share because of rising infrastructural facilities in India and Indonesia. The market in Asia Pacific is expected to dominate the market share in the upcoming years. Furthermore, rising awareness regarding cleanliness and hygiene among people leads to the adoption of better toothbrushes. These factors lead to strong market growth.
In North America, the launch of innovative dental solutions by companies such as Unilever Plc., Colgate Palmolive Co., and others may foster toothbrush sales. For example, Colgate Palmolive Co. announced its artificial intelligence-enabled AI electric toothbrush in the U.S. in January 2018. These factors may propel market growth.
In Europe, the presence of adequate import facilities for oral care in the U.K., and Germany is expected to bolster market growth. In addition, the rising awareness regarding the product’s awareness is expected to bolster market development.
By product type, the market is segmented into electric and manual. As per bristles, it is categorized into firm, medium, and soft. As per end-user, it is categorized into adults and children. Geographically, it is clubbed into North America, Europe, Asia Pacific, South America, Middle East & Africa.
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Manufacturers Launch Unique Products to Expand Product Portfolio
The prominent companies operating in the market announce novel products to attract consumers, expand product portfolio and boost their market presence. For example, Guangdong BESTEK E-commerce Co. Ltd. announced a unique UV Sanitizer & M-Care Electric Toothbrush to provide users with a cleaning experience free from germs. This strategy may enable the company to attract consumers and boost its brand image globally. Further, the adoption of advanced technology and heavy investments in research and development may enable companies to boost their market position and enhance revenue generation.
Detailed Table of Content:
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Emerging Trends
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Supply Chain and Regulatory Analysis
- Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- Qualitative Analysis (in relation to COVID-19)
- 5.1 Impact of COVID-19
- 5.2 Supply Chain Challenges
- 5.3 Potential Opportunities due to COVID-19
- Global Toothbrush Market Analysis, Insights, and Forecast, 2018-2029
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Product Type (Value)
- Manual Toothbrush
- Electric Toothbrush
- By Bristle Type (Value)
- By End-user (Value)
- By Region (Value)
- North America
- Asia Pacific
- South America
- Middle East & Africa
Key Industry Development
- January 2020: SmileDirectClub partnered with Walmart to sell water flossers, electric toothbrushes, and toothpaste over nearly 3,800 U.S. Walmart stores.
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