Sağlık bilincine sahip tüketiciler arasında yüz maskelerine olan talep nedeniyle küresel yüz maskesi pazar boyutunun artması bekleniyor. Bu talep, değişen sıcaklıklar ve kirlilik nedeniyle cilt hastalıklarının artması ve dolayısıyla piyasanın desteklenmesine bağlanabilir. Fortune Business Insights™ bu bilgiyi ” Yüz Maskesi Pazarı, 2022-2029 ” başlıklı raporunda belirtiyor.
Kirlilik ve düzensiz iklim, besleyici özellikleri nedeniyle yüz maskesi talebini kolaylaştırdı. Yüz maskeleri cildi nemlendirir ve ciltteki kirleri temizler. Ayrıca dermatologlar tarafından cilt rahatsızlıklarından muzdarip kişilere tavsiye edilirler. Ayrıca üreticiler, kozmetik ürünlerinin yıllık gelirlerini artırmak için kozmetik mağazaları ve ecza mağazaları ile ticari ilişkiler kurmayı planlıyor. Ayrıca şirketler, ürünlerine daha iyi bileşenler ekleyerek yeni teknolojileri uyguluyor. Örneğin Huda Kattan, Nisan 2020’de Aloe Vera kullanılarak oluşturulan yeni bir yüz maskesi serisini duyurdu.
Sağlık Ürünleri İçin Yüksek Talebin Desteklediği Pazar Yükselecek
Yüz maskeleri gibi sağlık ürünlerine artan talep nedeniyle, yüz maskesinin COVID-19 pandemisine rağmen sağlıklı bir şekilde gelişmesi bekleniyor. Ürüne yönelik artan talep, tüketiciler tarafından sağlıklı bir yaşam tarzının benimsenmesine bağlanabilir. Ancak sokağa çıkma yasağı düzenlemeleri nedeniyle tedarik zincirinin aksaması, pazarı durdurmuş ve önümüzdeki yıllarda pazarın tahminini zorlaştırmıştır.
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Yüz Maskesi Pazar Raporunda Profili Oluşturulan Kilit Oyuncuların Listesi
Raporun Önemli Noktaları
- This report analyzes the leading segments and the recent market trends
- It conducts a comprehensive analysis of the impact of COVID-19 on the market and the driving and restraining factors.
- The report examines the regional developments and the strategies devised by the market’s key players.
Drivers and Restraints
Increasing Skin Disorders to Positively Boost the Market
The sedentary lifestyles and unhealthy diets of consumers have led to several skin disorders such as rashes, rough skin, wrinkles, flaky skin, and others. As per the UK’S Health and Safety Executive approximately 938 skin disorders were reported in 2018 due to the hectic work schedules of the population. Attributable to the rising skin disorders, there is a rising awareness among consumers regarding skin hygiene, thereby boosting the product demand. The cosmetic healthcare manufacturers are focusing on developing multi-purpose face masks for all skin types. For example, Mamaearth offers Ubtan facemask for all skin types at a reasonable price. The product provides nourishment to the skin and enhances the glow of the skin. Further, the development of e-commerce websites has enhanced the convenience of shopping and enabled the manufacturers to increase their product sales by promoting their products on social media platforms, thereby driving the facial mask market growth.
However, the popularity of other beauty products such as face serum, face exfoliator, and other products is likely to hamper the market growth.
Prevalence of Huge Customer Base to Propel Asia Pacific Market Growth
Asia Pacific is anticipated to dominate the facial mask market share due to the rising adoption of the product among consumers. As per the Journal of Clinical & Cosmetic Dermatology, the region holds a humongous customer base for skincare products such as facial masks. In 2019, the sales performance of facial masks was estimated to surge up to 63%.
North America is expected to be the second-largest shareholder due to the rapid inclination of spa resorts. As per the International Spa Association, approximately 1,080 spa centers were opened up in the USA in 2017. It is a rise of 5.1% as compared to the previous years. The demand for the product is increasing because of the rising cases of skin disorders. For example, as per the information provided by the American Skin Association, approximately 100 million people in the country suffer from several skin disorders.
Key Players Acquire Companies to Reinforce their Industrial Stance
The key players of the market are undertaking acquisition strategies for achieving a considerable brand positioning. For example, Yellow Wood Partners completed the acquisition of Freeman Beauty in August 2017 to improve their brand positioning. In addition, the companies are launching novel products to attract the attention of consumers and build a strong market position. For example, Aloisia announced a novel range of high-performance 7-day skincare sheet facial masks in July 2019. The product range is composed of herbal ingredients and offers great skin health.
By type, the market is segmented into clay masks, skin masks, sheet masks, peel-off masks, and others. On the basis of applications, it is divided into personal usage, beauty salons, spa centers, and others. As per the distribution channel, it is categorized into specialty stores, supermarkets and hypermarkets, drug stores, and others. Geographically, it is grouped into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
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May 2021: Founders of Yellow Strawberry global chain salons announced a new face hydrating mask named Fixit. The product offers moisture to the skin and gives a soft finish to the skin.
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