Unlu Mamüller Pazar Fırsatları, Değer, Talep, Büyüklük, Stratejiler, Fiyat, Sektör Analizi 2028

Küresel unlu mamuller pazarının, tüketime hazır gıdalara yönelik artan talep nedeniyle tahmin döneminde ortaya çıkması bekleniyor. Artan çalışan nüfus ve yoğun yaşam tarzı piyasayı besliyor. Rapora göre unlu mamuller pazar büyüklüğü 2020’de 397,90 milyar ABD dolarıydı. Pazar büyüklüğünün 2021’de 416,36 milyar ABD dolarından, öngörülen dönemde %5,12’lik YBBO ile 2028’de 590,54 milyar ABD dolarına yükselmesi bekleniyor.

Unlu mamuller, kolaylıkları ve satın alınabilirlikleri nedeniyle yüksek talep görmektedir. Ayrıca, pişirmesi kolay ve tüketime hazır ambalajlı gıdalara yönelik artan talebin önümüzdeki yıllarda pazarı canlandırması muhtemeldir. Ayrıca, gelişmekte olan ülkelerde artan çalışan kadın nüfusu, hazır gıda satış oranlarının artmasına katkıda bulunuyor.

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Raporda Profili Oluşturulan Kilit Oyuncuların Listesi:

  • Mondelez International, Inc. (Illinois, ABD)
  • Associated British Foods plc (Londra, BK)
  • Kellogg Şirketi (Michigan, ABD)
  • GrupoBimboo, SAB de CV (Mexico City, Meksika)
  • Yamazaki Baking Company, Ltd. (Tokyo, Japonya)
  • Campbell Çorba Şirketi (New Jersey, ABD)
  • Britannia Industries Limited (Bengaluru, Hindistan)
  • General Mills, Inc. (Minnesota, ABD)
  • Dunkin’ Donuts LLC (Massachusetts, ABD)
  • Çiçek Yiyecekleri (Gürcistan, ABD)

Segmentler:

Ekmek Segmenti Yüksek Tüketimi Sayesinde Pazara Hakim Olacak

Ürün tipine göre pazar, ekmek, kek ve hamur işleri, bisküvi ve kurabiyeler ve diğer unlu mamuller olarak ayrılmıştır.

Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, and others.

Finally, by region, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The bakery products market report provides factual data and information regarding market growth and industrial developments in recent years. The major industrial developments include strategies such as partnerships, mergers, acquisitions, and alliances. Also, business growth strategies, such as innovation, product development, and market segmentation, are discussed further in this report. Drivers and restraints affecting the market growth are given further to assess the market growth potential. The COVID-19 impact on market development is elaborated in the report further.

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Drivers & Restraints:

Rising Working Women Population to Propel Market Growth

The market is anticipated to witness significant market growth owing to the rising demand for convenient food products and ready to eat packaged food items. Also, increasing adoption to changing lifestyle encourages the population to increase consumption of bakery products in day-to-day life. Furthermore, the population of working women is increasing and according to the World Bank, 47% of the global labor force was women in 2019. These factors are likely to ensure bakery products market growth during the forecast period.

However, growing health issues from consuming bakery items may hinder the market growth.

Regional Insights:

Europe Dominates Market Due to Increasing Bakery Item Consumption

Europe holds the highest global bakery products market share owing to the presence of prominent key players in the industry. This region provides healthy food alternatives to consumers such as whole grain, omega-3 content, and high-fiber breads.

North America holds the second-largest global market due to high consumption of cakes, pastries, and bread. Also, the population consumes ready-to-eat meals on regular basis which stimulates the market growth.

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Competitive Landscape:

New Product Launch Allows Key Players to Dominate Market

The prominent players in the industry implement competitive strategies to expand their business worldwide. Business development strategies, such as partnerships, acquisitions, mergers, and strategic alliances, are formed by organizations to attract global customers. Furthermore, implementing innovation strategies allow key players to enhance their product portfolio and ensure market growth.

Industry Developments:

  • June 2020: Britannia launched a range of packaged croissants in partnership with a Greek-based company Chipita. This product launch is targeting breakfast-substitute consumers.
  • February 2020: Nestlé expanded its KitKat premium range of 2 finger biscuits by adding two different products to its range in three different flavors.

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