2027’ye Kadar İşlenmiş Et Pazarı Eğilimleri, Sorunları, Zorlukları, Tahminleri, Rekabet Analizi
Küresel işlenmiş et pazarı boyutunun 2027 yılına kadar 862,97 milyar ABD dolarına ulaşması bekleniyor. Büyüklük 2019’da 519,41 milyar ABD dolarıydı ve ayrıca tahmin döneminde %6,24’lük iyi bir YBBO göstermesi muhtemel . Analistlerimize göre, pazarın büyümesi, hızlı tempolu yaşam tarzı ve artan maaşlı çalışan nüfusu nedeniyle, önceden paketlenmiş pişmiş gıda ürünlerinin tüketim yüzdesi arttı ve bu da bir büyüme faktörü olarak katkıda bulunuyor. Bu bilgiler Fortune Business Insights™ tarafından “İşlenmiş Et Pazarı, 2020-2027” başlıklı raporunda sağlanmaktadır .
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Bununla birlikte, insanlar COVID-19 salgını sırasında yiyecek ve içecek satın almaya devam ettiğinden, yiyecek ve içecek sektörü en az zarar gören sektör oldu. Örneğin, ITC Ltd. genel müdürü tarafından yapılan açıklamaya göre, pazarda hazır gıda ürünlerine talep arttı ve satışlar yüzde 20-30 arttı. Gözlemlenen bir başka ilerleme örneği, çevrimiçi market teslimat hizmeti olan Grofers’ın satışlarında hazır yemek segmentinde yaklaşık %170, önceden pişirilmiş yemekler ve karışımlar kategorisinde yaklaşık %31 artış kaydeden bir açıklamadır. ve dondurulmuş gıda özelliğinde yaklaşık %41. Bunun, salgınlar arasında işlenmiş et pazarı için büyümeyi artıracağı tahmin ediliyor.
Rapor, pazarın kapsamlı araştırmasına dayanan bütüncül bir değerlendirme sunuyor. Ayrıca, mevcut pazar eğilimlerinin ve gelecekteki fırsatların derinlemesine bir analizini sağlar. Rapor, piyasayı yönlendiren unsurlara ve kısıtlamalara ışık tutuyor. Ayrıca, kilit oyuncular ve pazarda gelişmek ve önde gelen oyuncular olarak hakimiyet kurmak için yeni stratejileri raporda paylaşılmaktadır. Raporda bölgesel dinamiklerin ve bunların pazarı nasıl şekillendirdiğine dair detaylı bir çalışma gözlemleniyor.
segmentasyon
Based on animal type, the global processed meat market is divided into poultry, beef, and pig. On the basis of distribution channels, it is further segregated into hypermarkets or supermarkets, specialty stores, convenience stores, and online retail. In terms of region, the market is classified into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
By type, the market is categorized into frozen, canned, and chilled. Among these, the frozen segment held the highest share of 70.77% in 2019. This is owing to the factor that frozen meat has an advantage over fresh meat of having a longer shelf life and being accessible to all under the same roof as other groceries.
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Drivers and Restraints
Rising Awareness of Consuming Organic Meat to Boost Demand for Organic Processed Meat
A major number of meat consumers are only aware of the traditionally raised poultry, farm animals and cattle for procuring meat. The awareness regarding consumption of chemical or preservative-free meat is high among people, hence they opt for organic processed meat. This factor drives the demand for the application of organic or natural animal agriculture. This has compelled the producers to obtain their meat from certified and organically reared animals or poultry birds. The utilization of organic meat aids in maintaining the legitimacy of food items. The growing consumer base for organic and conventionally procured meat has resulted in the expansion of organic farms and suppliers. This is anticipated to fuel the processed meat market growth in the foreseeable future.
Regional Insights
North America to Dominate the Market Backed by Growing Popularity of Meat Products
North America stood at USD 212.05 billion in 2019 and is estimated to continue dominating the global processed meat market share in the near future. The surging demand for pre-packed and ready-to-cook food along with protein-rich animal meat products has fuelled the regional market growth. Additionally, North America is a developed region and there are many working adults present in this region. This results in the consumption of pre-packed food or frozen processed meat. The popularity of beef, veal, pork, hot dog or even steak is major in the countries of this region and is expected to lead to high sales of processed meat in the upcoming years.
Europe is expected to hold the second-largest market share in the market. The growth is attributed to the existence of countries that are chief consumers of processed food items such as Germany, France, and Italy. The processed pork meat and minced beef are broadly adopted in this region on account of being cost-effective and having an upgraded taste.
The Asia Pacific holds a substantial market share due to the vast population in the region. Due to rapid urbanization and extended provision of disposable income in developing nations such as China, India, South Korea, among others, residents of these countries are switching to the usage of processed meat.
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Competitive Landscape
Acquisitions and Mergers to Help Key Players Prosper in the Market
Key players in the market form effective strategies along with the help from their expertise to conquer maximum shares in the market and establish a brand name for their brand. One such strategy to extend their brand name is to acquire other companies to earn extra monetary gains. For instance, in April 2019, JBS S.A. announced the acquisition of Adelle Indústria de Alimentos, a native pork processor for reinforcing its position in the processed meat market in Brazil.
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